“PASS THE PREESH”
UPS TEAM APPRECIATION VIDEO
When UPS wanted a fun way to say thank you to their 444,000+ employees around the world, they came to Chorus. With Director/Composer Troy Bieser’s proud Minnesotan heritage as a lifelong Prince fan, he enthusiastically put together a classic Twin Cities synth vibe track a la “1999” and “Controversy ” because: who doesn’t love Prince? We brought in our amazingly talented and badass friends Keisha and Kourtney Jackson (aka: Atlanta’s own The Ladies of 60’s Soul) to take the vibe all the way to the top.
Chorus worked with the UPS Global HR Team, UPS Creative Studio, and UPS Leadership to get the word out and inspire global participation in the sing along / dance along video party. From India, to Japan, to Europe, to Argentina, to Mexico, to right back her in the USA, UPSers around the globe “passed the appreciation” to one another in filmed events, dance numbers, and shout outs from their cell phones everywhere they were.
The result has become an award-winning annual tradition 2 years running — and a viral feel-good hit across LinkedIn and social.
UPS: Jeanette’s Story
In The Rearview