March 20, 2017

Focus Brands / Cinnabon

Focus Brands / Cinnabon
“CIY: Social/Mobile Series”
Focus Brands partnered with Chorus Films to create a series of videos to be used in a global social campaign, as well as provide marketing and advertising materials for franchisees across the globe. The campaigns can now be seen across Facebook, Instagram, Snapchat as well as on screens across The U.S., Asia, and Middle East.
Director: Troy Bieser
Director of Photography: Jordan Pilgrim
Producer: Meagan Massa
Editor: Nathan Bowhall
Executive Producer: Matt Gene for Focus Brands
“The Chorus Films has been my team’s creative, editorial and production partner and together we made a total of 15 beautifully realized pieces of content that are performing perfectly on digital and social. They are smart, scrappy, can-do, solution-oriented and just plain fun. The easiest part of my job is when they take the reins.”Matt Genné – VP Creative Director, Focus Brands
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